The results, which were attributed to the men’s and women’s March Madness tournaments, helped New Jersey generate $93 million in revenue from wagering - a 40.1% increase year-over-year. The deal includes in-arena and digital promotions.Īs one of New Jersey’s emerging online betting sites, Unibet helped the state post a total sports betting handle of $1.03 billion in March, up from $847.4 million during the previous month.
with a multiyear pact with the New Jersey Devils. The company also secured its first sponsorship deal in the U.S. Unibet first offered online sports betting in New Jersey in 2019, marking the sportsbook’s first presence in the U.S. “We are now finally able to show off our true Unibet product.” “Introducing the Kindred platform to our customers in New Jersey will provide the entertainment and experience enjoyed by our customers in Europe,” said CEO Henrik Tjärnström. The platform, which improves Unibet’s performance, will go live in May.
Kindred Group - the owner of sports betting and casino brand Unibet - has received final approval from the New Jersey Division of Gaming Enforcement to launch its proprietary platform in the state. An online legal sports betting giant is expanding its market access in North America.
